Navigating the world of music marketing like a "Wandering Star," Camille—a Filipina Canadian turned Dubai expat—embodies carpe diem with a Drake-inspired soundtrack and a knack for turning challenges into opportunities.

Drawing from her eclectic expertise in entertainment, real estate, and entrepreneurship, she founded Wanderstar Creatives during the pandemic, a boutique agency helping artists shine globally in the digital age. With the UAE’s burgeoning music scene as her new stage, Camille is blending local talent with international insights to build a thriving, collaborative community. As she says, “Success isn’t instant, but neither is a perfect pasta; the best things take time!”

Please tell us about yourself.
Hi! I'm Camille, a Filipina Canadian who recently moved to Dubai. Growing up in Toronto, I had the privilege of being surrounded by diverse cultures, which sparked my passion for travel, trying new cuisines, and embracing new experiences. I've always loved a challenge and pushing boundaries, which led me to Dubai to explore all that this incredible city has to offer. My expertise mainly lies in the music and entertainment industry, but I've also ventured into real estate, beauty, hospitality, and entrepreneurship.

Tell us about WanderStar Creatives. How did that come about?
Wanderstar Creatives is a boutique music marketing and PR agency founded during COVID-19 when I recognized gaps in how artists could effectively transition to the digital space and reach audiences online. With a background in music and entertainment, I launched Wanderstar to help artists enhance their digital presence, increase their reach, and connect with listeners worldwide. I'm passionate about empowering independent and emerging artists. The name "Wanderstar" symbolizes a "Wandering Star," guiding artists who need support to amplify their music globally. Though originally based in Toronto, we have a global vision, which is why I'm now in the Middle East—both to support local talent and to gain fresh insights into Dubai's vibrant, international scene.

What do you think of the music industry in the UAE and the region?
The UAE's music industry is vibrant and brimming with potential! There's a collective vision to build a meaningful, supportive community that celebrates diverse sounds from both local talent and expat artists who now call Dubai home. With a strong emphasis on education, collaboration, and community, the UAE is on its way to becoming a major music hub with a unique sound and energy.

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"I'm excited to be part of this movement and contribute to the growth of music in the region."

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Favourite artist in the world?
My favorite artist is probably Drake—maybe a bit cliché, but I think it's because I can rely on his music for any vibe or genre, and I grew up listening to it

What's a big challenge you faced in music marketing and how did you overcome it?
The biggest challenge I've faced in music marketing is helping artists understand that success doesn't happen overnight. It often requires extensive research, testing, and consistency to truly discover their sound, audience, and what resonates. I've learned to address this by setting realistic expectations with my clients, emphasizing that instant gratification is rare. Building a lasting music career and strong fan relationships takes time, but it's those fans who will ultimately carry them forward.

Favorite food
I'd say it's a mix of Italian and Chinese food. Best of both worlds - I can't pick!

Camille proves that passion, perseverance, and a touch of wanderlust can pave the way for meaningful change. From empowering independent artists to immersing herself in Dubai's dynamic music scene, she’s charting new paths for creatives worldwide. As the UAE blossoms into a global music hub, Camille and Wanderstar Creatives are there to ensure no star gets lost in the galaxy of talent. After all, in the words of Drake, "Started from the bottom, now we’re here."