We want to develop spaces for education, rehearsal, recording and performance while fostering a live scene with an engaged and passionate audience.
We also want to educate UAE-based creatives
on creating a realistic, sustainable and healthy ecosystem
within music through panels, presentations, workshops and discussions." The inquisitive side of me kicked in. How is this going to be different from the rest?
"EMS is different because we are targeting all areas and all genres of music. We don't just focus on the musicians or any of the apparent or immediate impacted stakeholders, we focus on the ecosystem at large. Everything from the thought process of song creation to the engineering, to the cover art, to the DSP's, branding, audience development and everything in between.